Updated
Updated · The Mercury News · Jun 29
Santa Clara Closes Roads for USA-Bosnia World Cup Match as Levi's Tickets Top $15,000
Updated
Updated · The Mercury News · Jun 29

Santa Clara Closes Roads for USA-Bosnia World Cup Match as Levi's Tickets Top $15,000

2 articles · Updated · The Mercury News · Jun 29

Summary

  • Santa Clara will shut key roads and a creek trail around Levi’s Stadium on Wednesday for the U.S. men’s Round of 32 match against Bosnia-Herzegovina, the venue’s sixth and final World Cup game.
  • Tasman Drive will close in phases from 8 a.m. to 5 a.m. Thursday, while the San Tomas Aquino Creek Trail will be closed from 8 a.m. to 11:30 p.m., with vehicle, bike and pedestrian detours posted by the city.
  • Levi’s will use the temporary FIFA name “San Francisco Bay Area Stadium” for the last time this year, reflecting tournament branding rules.
  • Ticketmaster listings started above $2,600 by Friday afternoon and reached $12,000 to $15,000, while official parking ranged from about $100 to more than $1,000.
  • The U.S. reached the knockout round after topping Group D despite a 3-2 loss to Turkey, while Bosnia-Herzegovina advanced after a 3-1 win over Qatar in its first-ever World Cup knockout appearance.

Insights

Did FIFA's record-high ticket prices lead to empty seats and tarnish the World Cup's fan-centric image in the Bay Area?
Was the projected $400 million economic boom worth the immense costs and disruption for host city Santa Clara now that the games are over?
By forcing Levi's to cover its name, did FIFA's strict rule unintentionally create a more powerful marketing moment for the stadium's sponsor?