Microsoft Lists 10 Most-Wishlisted Upcoming Xbox Games, Led by GTA VI and Fable

Q: As GTA VI targets an $80 price, does this wishlist data confirm that players will accept higher prices for the biggest gaming franchises?

No. The wishlist ranking shows intense interest in GTA VI, but it does not prove broad acceptance of $80 pricing across major franchises. What it does show is that GTA VI is an outlier. It sits at the top of Xbox’s upcoming wishlists, and outside reporting points to record-setting pre-orders even with a reported $79.99 price. That is strong evidence that a cultural event game with GTA’s scale can command a premium. But wishlist data measures attention, not completed purchases at a given price. It also has important distortions here: multiple editions can be counted separately, some major games are missing because they are not yet on the Microsoft Store, and several highly wishlisted Xbox titles such as Fable, Halo: Campaign Evolved and State of Decay 3 are expected day one on Game Pass, which changes buying behavior entirely. The wider market evidence argues for caution. Research cited alongside this story says many younger players increasingly avoid full-price purchases and lean on subscriptions like Game Pass. More broadly, players have become selective because of rising game prices, expensive hardware, and a habit of waiting for patches, discounts, or complete editions. So the safer reading is that players will pay $80 for a very small number of must-have blockbusters, especially GTA VI. That is not the same as saying the market has broadly accepted higher launch prices for all top franchises.

3 articles · Updated · Pure Xbox · Jun 28

Microsoft’s new Xbox Store wishlist filter surfaced a top 10 of upcoming games, with Grand Theft Auto VI and Fable heading a manually cleaned-up ranking.
The list was drawn from the store’s broader “most wishlisted” category, which also mixes in older releases and free-to-play games such as Fortnite and Roblox.
Multiple editions can inflate some titles’ positions—Halo: Campaign Evolved appears more than once—and some unreleased games are absent because they do not yet have Microsoft Store pages.
Euro Truck Simulator 2 stood out as a surprise inclusion after its publisher said in May that it and American Truck Simulator had topped 1 million combined wishlists across Xbox and PlayStation.
Lower-ranked names included Clockwork Revolution, Assassin’s Creed Black Flag Resynced, Star Wars Zero Company and Gears of War: E-Day, suggesting the store data offers only a partial snapshot of Xbox demand.