Updated
Updated · Variety · Jun 28
Olivia Wilde Defends Theatrical Release for 'The Invite' as 38% 'Don't Worry Darling' Score Freed Her
Updated
Updated · Variety · Jun 28

Olivia Wilde Defends Theatrical Release for 'The Invite' as 38% 'Don't Worry Darling' Score Freed Her

3 articles · Updated · Variety · Jun 28

Summary

  • A24’s “The Invite,” now in select theaters, was steered away from streaming after Sundance, with Wilde saying every non-streaming bidder wanted a theatrical run.
  • Wilde tied that stance to a broader market shift, arguing box office is up 30% as Gen Z turns out for auteur-driven independent films that streamers had written off.
  • The film itself was made as an experiment: 21 days onstage plus two location days, shot sequentially on film in a single San Francisco apartment after six weeks of unpaid cast rehearsal.
  • Wilde said the 38% Rotten Tomatoes score for 2022’s “Don’t Worry Darling” removed her fear of failure, freeing her to prioritize process and risk over expectations on her third feature.

Insights

Is Olivia Wilde's 'embrace of failure' a genuine artistic rebirth or a clever rebranding after her last film's controversy?
Wilde rejected streaming for her new film, but did this artistic choice needlessly limit its audience and potential?
Does the 'unpaid rehearsal' for Wilde's new film champion artistic purity or just reinforce Hollywood's wealth gap?