Updated
Updated · Fort Bragg Advocate-News · Jun 28
Ukiah Kids’ Farmer’s Market Returns for 8 Weeks After Move Lifted Peak to 40 Tables
Updated
Updated · Fort Bragg Advocate-News · Jun 28

Ukiah Kids’ Farmer’s Market Returns for 8 Weeks After Move Lifted Peak to 40 Tables

1 articles · Updated · Fort Bragg Advocate-News · Jun 28

Summary

  • June 17 to Aug. 5, the Ukiah Kids’ Farmer’s Market will run every Wednesday from 10 a.m. to noon at Alex Thomas Plaza, closing on days above 95 degrees.
  • Alex Thomas Plaza became the market’s home in summer 2024 after the program outgrew the library site and faced safety concerns near Perkins and Main streets.
  • 40 vending tables and more than 3,000 shoppers marked the market’s 2025 peak during its 8-week run, after table counts doubled and then tripled following the move.
  • Nearly 4 decades after Jo-ann Rosen conceived the program, organizers say it remains a hands-on venue where children sell produce, food and crafts they grow or make with family supervision.
  • Ukiah Branch Library and city partners now present one of the country’s longest-running children’s farmers markets, reflecting Mendocino County’s back-to-the-land roots.

Insights

As youth entrepreneurship evolves, will Ukiah's traditional kids' market incorporate digital skills and online sales to stay relevant?
Beyond Ukiah, what key lessons can other communities learn from this 40-year-old youth entrepreneurship model?
With 40 vendors, how do organizers ensure fair competition and prevent burnout among young entrepreneurs at the market?