Multinationals Shift to Learning From China for Innovation, McKinsey China Chairman Says in 2026
Updated
Updated · CGTN · Jun 26
Multinationals Shift to Learning From China for Innovation, McKinsey China Chairman Says in 2026
3 articles · Updated · CGTN · Jun 26
Summary
Multinationals are increasingly going to China for innovation, inspiration and operational insights rather than treating the market mainly as a place to sell products, according to McKinsey Greater China Chairman Joe Ngai.
Ngai said the shift reflects a broader change in how global companies view China: not just as a source of market access, but as a place to gather ideas that can shape their own transformation and future growth.
The change marks a move from the older "selling in China" approach toward "learning from China," suggesting China is becoming more central to multinational innovation strategies.