Updated
Updated · GIZGUIDE · Jun 27
PLDT Home Awards 3 Families Free Lifetime Internet in Broadband Promo
Updated
Updated · GIZGUIDE · Jun 27

PLDT Home Awards 3 Families Free Lifetime Internet in Broadband Promo

3 articles · Updated · GIZGUIDE · Jun 27

Summary

  • Three Filipino families won free lifetime internet access through PLDT Home’s Broadband Free Forever promo, giving them permanent relief from monthly broadband bills.
  • PLDT Home said the campaign was designed to thank customers and celebrate the stories and aspirations of families that use its service.
  • Winners said the prize would free up money for food, electricity and family needs, while preserving internet access for daily communication and hobbies.
  • PLDT framed the giveaway as part of its effort to strengthen customer loyalty and position itself as a trusted digital partner for homes.

Insights

With millions offline, are corporate promos a real solution or a distraction from the Philippines' deep digital divide?
When internet is a 'fifth utility,' should permanent access be a basic right instead of a lottery prize?