Updated
Updated · WIRED · Jun 27
REI Runs July 4 Sale With Up to 50% Off Outdoor Gear Through July 6
Updated
Updated · WIRED · Jun 27

REI Runs July 4 Sale With Up to 50% Off Outdoor Gear Through July 6

3 articles · Updated · WIRED · Jun 27

Summary

  • REI’s July 4 promotion now highlights discounts of more than 50% on selected camping, hiking, and backpacking gear, including tents, stoves, backpacks, apparel, and camp chairs.
  • June 26 to July 6 is the main sale window, while many REI Outlet markdowns end earlier on July 2, creating a shorter deadline for some of the deepest cuts.
  • REI members get extra incentives — a 20% coupon on one full-price item, 10% Member Rewards, and a $30 bonus card for new members who spend $50 after paying the $30 fee.
  • Backcountry and Public Lands are also running competing outdoor sales through July 6, broadening discount options ahead of the U.S. holiday weekend.

Insights

With specialty brands rising, can REI’s holiday sale win back both expert and casual outdoor consumers?
Is REI's 'fire sale' a desperate bid for survival or a smart play in a booming outdoor market?