Kraft Teases 3.4-Ounce TSA-Compliant Ranch as World Cup Fans Try Taking Dressing Home

3 articles · Updated · USA TODAY · Jun 22

Kraft said a limited-time “TSA-Compliant Ranch” is coming after teasing the product on Instagram on June 18 and confirming its future release to USA TODAY.
The pitch targets travelers leaving the U.S. after the World Cup, many of whom have posted online about wanting to bring home ranch dressing as an American food souvenir.
TSA had warned on June 16 that carry-on sauces must be 3.4 ounces or less, telling passengers to check larger ranch bottles instead of trying to take them through security.
Kraft has not given a sale date and said more details will be released soon, while TSA welcomed the idea in an Instagram comment: “It’s about time.”

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Is Kraft's travel-sized ranch a brilliant marketing move or just a temporary social media stunt?

Will other iconic American brands now create travel-sized products for World Cup tourists?

What does the global craze for ranch dressing reveal about the export potential of American comfort foods?