Amazon Hosts The xx at Cannes Lions as UTA and DoorDash Draw Priyanka Chopra Jonas
Updated
Updated · Business Insider · Jun 25
Amazon Hosts The xx at Cannes Lions as UTA and DoorDash Draw Priyanka Chopra Jonas
1 articles · Updated · Business Insider · Jun 25
Summary
Tuesday night on the Croisette, Amazon staged a concert by The xx at its Amazon Port venue, one of the marquee brand events in Cannes Lions' after-hours competition for attention.
Priyanka Chopra Jonas appeared at UTA and DoorDash's executive soirée at Hotel du Cap-Eden-Roc, where Ludacris performed and guests included Paris Hilton, Janelle Monáe, Draymond Green and Elle Fanning.
Spotify and Yahoo also mounted headline-grabbing parties — with acts including Mumford & Sons and Tiësto — underscoring how entertainment has become a proxy battle for influence, budgets and status.
Executives at Mod Op, The COOL Company and Cognitiv said the parties serve a business purpose, turning late-night socializing and even €1,000 Champagne buys into networking and client relationship-building.