Kohl's Stock Jumps 20% on Best Comparable Sales Growth in 4 Years
Updated
Updated · CNBC · Jun 27
Kohl's Stock Jumps 20% on Best Comparable Sales Growth in 4 Years
1 articles · Updated · CNBC · Jun 27
Summary
Kohl's shares surged 20% after last month's earnings showed the retailer's strongest comparable-sales growth in four years, a rare bright spot after years of weak sales and market-share losses.
Revenue still fell to $3 billion, but it beat Wall Street estimates, and Kohl's forecast full-year net sales and comparable sales in a range of down 2% to flat.
CEO Michael Bender, who took over in late 2025, has pushed Kohl's back toward its traditional formula of coupons, proprietary brands and value after past shifts into off-price retail and assortment cuts alienated core shoppers.
Analysts say the strategy is improving results, but many still see Kohl's as a show-me turnaround because apparel and footwear remain weak and pressure on budget-conscious customers persists.
The retailer is also trying to broaden its recovery by using Sephora shop-in-shops to attract younger shoppers, even though that business slipped by a low-single-digit percentage in the latest quarter.