Apple Seen Reaching 24% iPhone Share by 2026, Setting Records Across 3 Device Categories

3 articles · Updated · Seeking Alpha · Jun 27

Counterpoint Research expects Apple to post record market share by the end of 2026 in smartphones, laptops and tablets, extending gains across its core hardware lineup.
24% is the projected iPhone share for 2026, up from 23% in 2025, according to the research firm’s outlook.
The forecast points to Apple strengthening its position not in one segment alone but across 3 major device categories, suggesting broader ecosystem momentum.
If realized, the gains would mark a new high-water mark for Apple’s competitive standing in consumer hardware markets.

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