Amazon Keeps 131 Prime Day Deals Live at 20% Off or More After Event Ends

Q: Are Prime Day's Apple Watch deals real savings or just marketing after pre-sale price hikes?

For these Apple Watch models, the evidence points to real savings, though shoppers should still verify each listing’s price history. The strongest case is that the featured prices match or approach the lowest levels seen this year. Reports consistently cite the Apple Watch Series 11 at $279, down from $399, and the Ultra 3 at $649, down from $799, as record-low or near-record-low prices. Multiple deal trackers and shopping editors say they checked historical pricing across retailers and found these were not routine “sale” prices. Amazon also says Prime Day deal prices must be at or below the lowest price in the previous 60 days. That does not guarantee every discount is exceptional, but it does make a last-minute price hike followed by a fake markdown less likely for headline items such as Apple Watches. The broader skepticism around Prime Day is still justified. Independent analyses of past Prime Day events found many products were raised in price before the sale or were not at their lowest point of the year. One report on Prime Day 2025 said 45.5% of tracked products rose in price the week before the event. Other studies found only a small share of sale items hit a true annual low. So the balanced answer is that these Apple Watch deals appear to be genuine bargains, unlike many weaker Prime Day promotions. But consumers should confirm with tools such as CamelCamelCamel, Keepa, or Amazon’s own price-history feature before buying, especially on less prominent configurations.

3 articles · Updated · NBC News · Jun 27

More than 131 Amazon Prime Day offers remained available on June 27, even after the shopping event officially ended the night before.
Most surviving deals were still at Prime Day prices or only a few dollars higher, with discounts generally still at 20% or more, according to the report's curated list.
The remaining offers spanned major categories including Apple tech, headphones, household goods, beauty, travel gear and outdoor equipment, with some markdowns reaching 39% to 68%.
Amazon had already kept some Prime Day promotions running earlier Friday, including Apple Watch discounts starting at $279 for the Series 11 and $649 for the Ultra 3.