Updated
Updated · USA TODAY · Jun 25
The UPS Store Offers 20% Ranch Shipping Discount Through Sept. 30 as World Cup Demand Surges
Updated
Updated · USA TODAY · Jun 25

The UPS Store Offers 20% Ranch Shipping Discount Through Sept. 30 as World Cup Demand Surges

3 articles · Updated · USA TODAY · Jun 25

Summary

  • The UPS Store is giving World Cup tourists 20% off international packing services for ranch dressing through Sept. 30 under a “Ship and Dip” promotion, limited to one in-store coupon per customer.
  • TSA guidance helped spur the offer after fans tried to fly home with multiple bottles of ranch; carry-on liquids must be 3.4 ounces or less, while larger containers have to go in checked bags.
  • Kraft Heinz is also trying to capture the craze with a limited-run “TSA-Compliant Ranch,” though it has not said when the smaller product will go on sale.
  • The promotion underscores how ranch dressing—long a distinctly American staple—has become an unlikely World Cup souvenir for overseas visitors.

Insights

Is the World Cup ranch craze a fleeting fad or the next global food trend for American brands?
As ranch dressing goes global, what hidden regulatory hurdles await fans trying to bring it home?
Beyond clever marketing, what is the true cost of satisfying this sudden global craving for ranch dressing?