Sophie Madden Chases 980-Sticker Panini Album, Still 100 Short After 6 Weeks
Updated
Updated · bbc.co.uk · Jun 27
Sophie Madden Chases 980-Sticker Panini Album, Still 100 Short After 6 Weeks
3 articles · Updated · bbc.co.uk · Jun 27
Summary
More than six weeks into the hunt, Sophie Madden and her son remain just over 100 stickers short of completing Panini’s 2026 World Cup album and are still waiting on a delivery from Llandudno.
The chase has become "like a full-time job" because the book contains 980 stickers—up from 670 in 2022—and completing it through retail packs alone has been estimated to cost about £1,300.
Facebook swap groups have become the main workaround: one post generated seven exchanges covering more than 200 missing stickers, alongside in-person trades at service stations and Panini-organized swap events.
The album also includes 12 Coca-Cola label exclusives, pushing Madden to collect wrappers from colleagues while her son now treats sticker packs as currency for chores.
The family completed the 2022 Qatar book before kickoff, but this larger 2026 edition has turned collecting into a cost-conscious, time-intensive project shared by households across Britain.