Reddit Targets 1 Billion Users as It Pitches 126.8 Million-User Base as Human Alternative
Updated
Updated · Entrepreneur · Jun 26
Reddit Targets 1 Billion Users as It Pitches 126.8 Million-User Base as Human Alternative
2 articles · Updated · Entrepreneur · Jun 26
Summary
Jen Wong said Reddit is aiming for 1 billion users, a sharp expansion from the 126.8 million daily active users it reported in the first quarter of 2026.
Reddit is centering that push on authenticity, arguing its edge in an AI-heavy internet is "real people" sharing advice, opinions and practical answers inside self-governing subreddits.
That strategy also supports monetization: ads made up 94% of revenue in Reddit's latest quarter, while Wong said the company is still early in its product and business buildout.
Reddit's archive of human conversations has already become a separate commercial asset through 2024 licensing deals with Google and OpenAI, broadening revenue beyond advertising as it tries to go mainstream.