ForkYes to Launch in July With 1,000-User Goal and New Dining Filters
Updated
Updated · Mirror Indy · Jun 26
ForkYes to Launch in July With 1,000-User Goal and New Dining Filters
2 articles · Updated · Mirror Indy · Jun 26
Summary
ForkYes, a swipe-based group dining app already in its second testing phase, will officially launch at the end of July with added filters for cuisine, dietary restrictions and dog-friendly patios.
50 interviews with people ages 25 to 34 and 20 restaurant owners shaped the app after co-founder Lauren Malhoit found about a quarter of group chats in that age range never result in a meal out.
150 users have downloaded the free iOS and Android app so far, and the founders aim to reach 1,000 users within three months of launch before trying to monetize it.
Google and Yelp data power the restaurant-matching tool, while the founders plan to make money later through restaurant subscriptions offering marketing data and customizable profiles rather than user fees or reviews.
Indianapolis-based Malhoit said the app is meant to help diners discover local restaurants and support them, including women- and minority-owned spots she began seeking out in 2022.