Apple Risks $3,499 Vision Pro Repeat With iPhone Fold as MacBook Neo Sellout Signals Demand
Updated
Updated · Yanko Design · Jun 24
Apple Risks $3,499 Vision Pro Repeat With iPhone Fold as MacBook Neo Sellout Signals Demand
1 articles · Updated · Yanko Design · Jun 24
Summary
Apple’s expected iPhone Fold faces a strategy risk: the product could be seen as an expensive compromise rather than a must-have device, despite years of foldable advances across Android rivals.
Current foldables still carry visible tradeoffs — crease, thicker body, hinge fragility, battery strain and uneven app support — leaving the category largely confined to enthusiasts instead of the mass market Apple typically targets.
MacBook Neo’s sellout offered the opposite lesson: a lower-priced Apple product can win quickly when it feels fully realized, with accessibility reinforcing design rather than signaling a cut-down experience.
Vision Pro’s struggles at $3,499 sharpen that contrast, suggesting Apple’s biggest hurdle is not premium pricing alone but convincing buyers why a new form factor is necessary in daily use.
For Apple, the foldable test is whether it can make the crease, weight and software compromises feel nearly invisible; otherwise the device risks landing closer to Vision Pro than to MacBook Neo.