Updated
Updated · The Verge · Jun 26
Assa Abloy Cuts Most Level Home Staff, Folding 2024 Acquisition Into Kwikset
Updated
Updated · The Verge · Jun 26

Assa Abloy Cuts Most Level Home Staff, Folding 2024 Acquisition Into Kwikset

1 articles · Updated · The Verge · Jun 26

Summary

  • Most of Level Home’s staff were laid off effective immediately, and Assa Abloy is transferring the smart-lock maker’s assets into sister brand Kwikset, according to a source and an audio recording reviewed by The Verge.
  • 2024 buyer Assa Abloy framed the move as a broader restructuring, while its latest financial report showed declining sales in North America’s residential segment.
  • Level CEO John Martin and CTO Ken Goto are departing with most of the engineering team, leaving only a small core group to finish an upcoming multi-family lock-management product launch.
  • Assa Abloy said Level has not been shut down and will keep developing, selling and supporting Level locks, despite concerns from a laid-off source about preserving service for hundreds of thousands of users.
  • If Level’s cloud services were ever discontinued, app features such as auto-unlock and door-status sensing could break, though Matter- or HomeKit-connected locks would still handle basic local lock and unlock functions.

Insights

With its creators gone, will Level’s premium smart lock soon become just a stylish, expensive deadbolt?
When a tech giant buys an innovator, is the death of the original vision simply inevitable?