Tesla Europe Sales Jump 77% After Price Cuts to Under €300 a Month
Updated
Updated · The New York Times · Jun 26
Tesla Europe Sales Jump 77% After Price Cuts to Under €300 a Month
3 articles · Updated · The New York Times · Jun 26
Summary
Tesla’s Europe sales rose 77% in January-May from a year earlier, with 22,000 cars sold in May, marking a sharp rebound after last year’s slump.
Entry-level price cuts drove the recovery by making Tesla models competitive with gasoline cars and low-cost Chinese EVs; in some markets, Model Y leases fell below €300 a month.
More than a fifth of new cars bought in Europe are now electric, giving Tesla a broader market tailwind despite lingering consumer unease over Elon Musk’s politics.
May sales topped Ford, Nissan and Honda in Europe even including their fossil-fuel models, underscoring how lower pricing has outweighed brand backlash.