Only 50% of Australian Adults Access Retirement Information as Social Media Use Jumps 10-Fold Among Young
Updated
Updated · Bloomberg · Jun 26
Only 50% of Australian Adults Access Retirement Information as Social Media Use Jumps 10-Fold Among Young
1 articles · Updated · Bloomberg · Jun 26
Summary
Half of Australian adults have never accessed any retirement information, according to new research from the Association of Superannuation Funds of Australia.
Younger Australians are 10 times more likely than people over 65 to use social media for retirement guidance, pointing to a sharp generational split in where advice is sought.
Social media still ranks as Australia’s least-trusted source of retirement advice, leaving many people either disengaged from planning or relying on channels they do not fully trust.
The findings suggest Australians are entering retirement underprepared, with the gap in advice-seeking emerging as a broader risk for long-term financial decision-making.