Updated
Updated · Bloomberg · Jun 25
Reformation Files for US IPO as Revenue Rises to $112.3 Million
Updated
Updated · Bloomberg · Jun 25

Reformation Files for US IPO as Revenue Rises to $112.3 Million

1 articles · Updated · Bloomberg · Jun 25

Summary

  • Reformation disclosed a $12.1 million net loss for the 13 weeks ended March 28 in its US IPO filing, more than double the $5.6 million loss a year earlier.
  • Revenue climbed to $112.3 million from $86.1 million over the same period, showing sales growth even as losses widened.
  • The Vernon, California-based sustainable womenswear brand is backed by private equity firm Permira, which stands to gain liquidity from the listing.

Insights

Is Reformation's IPO the ultimate test for sustainable fashion's profitability?
Amidst a 'greenwashing crisis,' how will Reformation prove its eco-claims are genuine business practice?