Updated
Updated · 9to5Mac · Jun 25
Apple Eyes 4th MacBook Model This Fall With Rumored MacBook Ultra
Updated
Updated · 9to5Mac · Jun 25

Apple Eyes 4th MacBook Model This Fall With Rumored MacBook Ultra

3 articles · Updated · 9to5Mac · Jun 25

Summary

  • A fall MacBook Ultra launch would give Apple four distinct MacBook models for the first time, expanding a lineup that already added the new MacBook Neo this year.
  • The rumored model is expected to be thinner and lighter than the MacBook Pro, with an M6 chip family, touchscreen support, an OLED display and possibly a C2 cellular modem.
  • Apple has already refreshed the MacBook Air and MacBook Pro with M5 chips in March, so the new device would extend an unusually busy Mac cycle rather than start one.
  • The broader push mirrors Apple's plan to widen product ranges and price points across devices, with reports also pointing to six new iPhone models next year.

Insights

Is the MacBook Ultra a true innovation or just an excuse to push laptop prices even higher?
Can Apple's 'touch-friendly' macOS finally challenge the versatility of convertible Windows laptops?
With its new 'Liquid Glass' design, is Apple sacrificing user accessibility for the sake of sleek aesthetics?