Updated
Updated · The Guardian · Jun 25
Pablo Says Fox Keeps Alexi Lalas on Air as 1 Polarizing Voice Drives Soccer Debate
Updated
Updated · The Guardian · Jun 25

Pablo Says Fox Keeps Alexi Lalas on Air as 1 Polarizing Voice Drives Soccer Debate

3 articles · Updated · The Guardian · Jun 25

Summary

  • Pablo said Alexi Lalas’s on-air persona has fueled increasingly hyperbolic debate around his role in American soccer commentary, with many viewers treating him as partly a character act.
  • Fox still benefits from that reaction, Pablo said, because Lalas keeps people talking and the network is aware of the intensely negative response he can provoke.
  • Pablo added he has not found Lalas especially bad to watch this summer, arguing Zlatan has been the weaker studio presence instead.
  • U.S. viewers unhappy with Fox’s coverage still have an alternative during matches by switching to Telemundo’s Spanish-language broadcast.

Insights

Is Alexi Lalas's polarizing commentary a savvy business strategy or a long-term risk for soccer's growth in America?
Does Lalas's provocative style resonate with the young, diverse generation now driving American soccer fandom?