Updated
Updated · Quiver Quantitative · Jun 25
Kinetic Launches $20 AlwaysOn Wi-Fi Backup in 18 States With eero
Updated
Updated · Quiver Quantitative · Jun 25

Kinetic Launches $20 AlwaysOn Wi-Fi Backup in 18 States With eero

3 articles · Updated · Quiver Quantitative · Jun 25

Summary

  • Kinetic introduced AlwaysOn Wi-Fi, a backup internet add-on that automatically switches fiber customers to wireless service during outages, starting Thursday in Kentucky and North Carolina.
  • The service costs $20 a month with the first month free for customers using eero Pro 7, and Kinetic said it will expand across its 18-state footprint this summer.
  • Unlimited backup data is included, though disclosed typical speeds are 14-48 Mbps down and 3-23 Mbps up, with possible slowdowns after 75 GB a month.
  • The offering will not work during a power outage without a backup battery, but Kinetic is pitching it as part of a broader push to challenge cable providers on reliability and customer experience.

Insights

With eero bypassing a US router ban, how secure is this Amazon-linked backup that automatically takes over your home network?
Will paid backup internet create a new digital divide between those who can afford constant connectivity and those who cannot?
Is Kinetic's new service a strategy to increase its value for a potential T-Mobile sale, or a genuine customer-focused innovation?