Adobe Acquires 20-Year-Old Topaz Labs to Bolster Firefly AI as Editing Rivalry Intensifies
Updated
Updated · TechCrunch · Jun 25
Adobe Acquires 20-Year-Old Topaz Labs to Bolster Firefly AI as Editing Rivalry Intensifies
3 articles · Updated · TechCrunch · Jun 25
Summary
Adobe said it will buy Topaz Labs and fold the Emmy-winning video and image enhancement firm into its creative business, with the deal expected to close in the second half of 2026.
Topaz brings AI models including Astra for video upscaling and Wonder for image retouching, plus technology for running large video models on consumer-grade GPUs.
Adobe plans to integrate those tools into Firefly and other editing apps while keeping Topaz products available as standalone services through its website.
The acquisition targets professionals using mixed real and AI-generated footage and supports Adobe’s push to keep users inside its ecosystem as it battles Canva and Blackmagic Design.