Edward Jones Gives Free Fraud Protection to U.S. Clients, Backs Carefull Through 20,000 Advisors
Updated
Updated · Wealth Management · Jun 24
Edward Jones Gives Free Fraud Protection to U.S. Clients, Backs Carefull Through 20,000 Advisors
3 articles · Updated · Wealth Management · Jun 24
Summary
Edward Jones will offer Carefull’s fraud, identity-theft and scam-monitoring platform free to all U.S. clients, expanding access through its network of more than 20,000 financial advisors.
A minority investment in Carefull via Edward Jones Ventures accompanies the rollout, though the firms did not disclose the deal’s size or terms.
The push comes as fraud concerns widen: nearly 1 in 4 Americans said they had been victims, and almost half said they or someone they know had been affected, based on an Edward Jones-Morning Consult survey of 2,000-plus adults.
Carefull flags suspicious transactions, scam-linked behavior changes and user mistakes, and lets clients share selected alerts with trusted relatives without giving up account control.
The partnership deepens Carefull’s industry reach after prior deals with Nationwide and Cetera; the company launched in 2021, raised $19.7 million in total funding and added its GreyMatter AI engine in 2025.