Disney Launches Soarin’ Across America on July 2, Touting $67 Billion U.S. Economic Impact
Updated
Updated · disneyexperiences.com · Jun 23
Disney Launches Soarin’ Across America on July 2, Touting $67 Billion U.S. Economic Impact
3 articles · Updated · disneyexperiences.com · Jun 23
Summary
July 2 marks the Disneyland Resort debut of Soarin’ Across America, a reimagined attraction already open at Walt Disney World as part of Disney’s America 250 programming.
Disney tied the launch to its broader U.S. footprint, saying Disney Experiences generates nearly $67 billion in annual economic impact and supports more than 403,000 jobs nationwide.
Thousands of small businesses across all 50 states help supply Disney parks, resorts and cruise operations, with examples ranging from Alaska tour operator Allen Marine to New York textile maker Richloom.
Disney said the attraction itself reflects that supplier network, with filming and production supported by U.S.-based businesses including Grand Canyon West, which helped capture footage for the ride.
The company is also using the rollout to highlight future growth, reiterating plans to invest $30 billion in domestic parks and experiences through 2033.
As Disney spends $30 billion, will its small business partners truly thrive or just become more dependent on a corporate giant?
With parks already at capacity, can Disney's $30 billion investment solve its crowding problem or will it create new ones for guests?
Disney’s Soarin’ Across America: Launching a Landmark Attraction for America’s 250th Anniversary
Overview
Soarin’ Across America is a major new Disney attraction, unveiled as part of the 'Disney Celebrates America' campaign to honor the nation’s 250th anniversary. Carefully crafted by Walt Disney Imagineering, the ride immerses guests in the beauty and spirit of the United States by showcasing over a dozen stunning locations. This new flight creates a vibrant tapestry of urban wonders, natural beauty, and iconic landmarks, celebrating the country’s essence. As a cornerstone of Disney’s anniversary campaign, Soarin’ Across America highlights both the creative vision and the national pride at the heart of this milestone celebration.