J.P. Morgan Sees iPhone 18 Pro Rising $50-$100, Not to $1,399
Updated
Updated · 9to5Mac · Jun 24
J.P. Morgan Sees iPhone 18 Pro Rising $50-$100, Not to $1,399
3 articles · Updated · 9to5Mac · Jun 24
Summary
$50-$100 is J.P. Morgan’s forecast for iPhone 18 Pro price increases, far below fears that Apple’s next Pro model could jump to $1,399 or more.
Those higher estimates surged after Tim Cook said price increases were “unavoidable” and described supplier cost pressures as unsustainable despite Apple’s efforts to shield customers.
The $1,399 scenario implied a roughly $300 jump from the iPhone 17 Pro’s $1,099 starting price, based on assumptions about Apple margins and pricier RAM, storage and camera parts.
J.P. Morgan’s lower range suggests Apple may be preparing consumers for modest hikes by warning of worse, potentially letting smaller increases land as a relative positive.