Updated
Updated · Bloomberg · Jun 24Sony Pictures Invests $100 Million in Cosm, Adding CEO Ravi Ahuja to Board
2 articles · Updated · Bloomberg · Jun 24Summary
- $100 million from Sony Pictures will fund Cosm, a giant-screen theater startup that shows both films and live sports.
- Ravi Ahuja, Sony Pictures' chief executive, will join Cosm's board under the agreement, giving Sony a direct role in the company's oversight.
- The deal ties a major Hollywood studio more closely to a venue operator built around large-format, event-driven theatrical experiences.
Insights
Will this $100M investment create a new blockbuster format or just a novelty way to re-watch old favorites? With the World Cup live, are immersive domes the future for how sports leagues monetize their global fanbases?