Toyota Threatens GM's 95-Year U.S. Sales Lead as Hybrid Share Climbs to 15.8%
Updated
Updated · Transport Topics · Jun 24
Toyota Threatens GM's 95-Year U.S. Sales Lead as Hybrid Share Climbs to 15.8%
3 articles · Updated · Transport Topics · Jun 24
Summary
Toyota is forecast to lift its U.S. market share to 15.8% in the first half of 2026, while GM's slips to 16.8%, putting the Japanese automaker within reach of the sales crown.
Cox Automotive says surging demand for fuel-efficient hybrids is driving the shift, with Toyota offering hybrids on more than 20 U.S. models while GM largely bet on fully electric vehicles.
Gasoline near $4 a gallon after the Iran war has hurt full-size trucks and SUVs—GM's stronghold—while Toyota's electrified sales through May rose 5.6% in a market expected to decline.
GM, which has led U.S. auto sales since 1931 except for a 2021 chip-shortage disruption, may lean on incentives to defend its position; Ford also risks losing No. 3 to Hyundai.