CBS Mornings Heads for Worst June With 1.7 Million Viewers as Pelley Firing Deepens Slide
Updated
Updated · The Daily Beast · Jun 23
CBS Mornings Heads for Worst June With 1.7 Million Viewers as Pelley Firing Deepens Slide
3 articles · Updated · The Daily Beast · Jun 23
Summary
CBS Mornings is on pace for its worst June ever, averaging 1.7 million viewers and 275,000 adults 25-54 after already posting its worst May and lowest-rated quarter.
Nielsen data showed the show fell from 1.8 million viewers on June 3, when Scott Pelley was fired, to 1.59 million the next day — an 11% total-viewer drop and 28% slide in the key ad demographic.
Viewership recovered somewhat afterward, but the program still ran 6% below its year-to-date average from June 3 through June 14, according to data cited by Status.
The decline matters acutely for CBS because the morning show drives much of CBS News' advertising revenue, raising pressure on Bari Weiss's broader editorial overhaul as executives worry alienated viewers may not return.