Updated
Updated · Notebookcheck.net · Jun 17
Oppo, Vivo Target 10,000 Yuan for 2027 Ultra Flagships as Launches Near March-April
Updated
Updated · Notebookcheck.net · Jun 17

Oppo, Vivo Target 10,000 Yuan for 2027 Ultra Flagships as Launches Near March-April

1 articles · Updated · Notebookcheck.net · Jun 17

Summary

  • Digital Chat Station said Vivo’s X500 Ultra and Oppo’s Find X10 Ultra remain on track for March and April 2027 launches, with both brands aiming at a 10,000 yuan price point.
  • That target would mark a sharp jump from current China launch prices of 7,000 yuan for the Vivo X300 Ultra and 7,500 yuan for the Oppo Find X9 Ultra, with buyers still unclear which storage tier the new price covers.
  • Rising component costs are driving the pressure higher across the segment, and Oppo is expected to keep pushing its 10x telephoto while Vivo sticks with a 35mm main camera and strong coverage across focal lengths.
  • Xiaomi’s ultra-Leica successor remains on hold, suggesting fewer direct rivals at the top end even as these camera-focused phones could move into foldable-level pricing and top €2,000 in Europe.

Insights

With flagship prices nearing foldable levels, which device will offer consumers better value in 2027?
As flagship phones become luxury items, is real innovation now happening in the budget market?
Are rising component costs the true reason for soaring phone prices, or a convenient excuse for higher profits?