Cannes Lions Announces Day 3 Grand Prix Winners as AI Marketing Debate Intensifies
Updated
Updated · Ad Age · Jun 23
Cannes Lions Announces Day 3 Grand Prix Winners as AI Marketing Debate Intensifies
3 articles · Updated · Ad Age · Jun 23
Summary
Day 3 at Cannes Lions brought a second round of Grand Prix winners, adding the festival’s latest top honors to an already crowded week on the Croisette.
Those awards landed amid widening debate over AI, with early festival conversations centering on how marketers, creators and agencies are adapting to the technology’s growing role.
EA also used the day’s spotlight to discuss new advertising formats in video games, extending the event’s focus from creative prizes to emerging media opportunities.
Across brand activations, the mix of awards, AI discussion and platform experimentation underscored Cannes Lions’ broader role as a barometer for advertising industry priorities.