Updated · https://www.techafricanews.com/ · Jun 24
Cloudflare, 3 Browsers Back PACT Protocol to Verify Human and Bot Traffic
Updated
Updated · https://www.techafricanews.com/ · Jun 24
Cloudflare, 3 Browsers Back PACT Protocol to Verify Human and Bot Traffic
3 articles · Updated · https://www.techafricanews.com/ · Jun 24
Summary
Cloudflare said Chrome, Firefox and Edge will help develop and submit PACT for standardization as a privacy-preserving way to verify whether traffic is legitimate.
PACT lets sites with strong proof of personhood issue anonymous tokens that browsers can present elsewhere, aiming to replace CAPTCHAs, forced logins and invasive tracking.
Cloudflare framed the push around a surge in AI-driven and agentic traffic, saying older bot defenses are too coarse as malicious automation grows more sophisticated and costly.
Shopify joined the effort as a supporter, arguing merchants need to distinguish real shoppers and authorized agents from abusive traffic without adding checkout friction or exposing browsing histories.