Updated
Updated · Electrek · Jun 23
Hyundai Preps 800V IMA Platform for Next N EVs as It Expands Immersive Driving Features
Updated
Updated · Electrek · Jun 23

Hyundai Preps 800V IMA Platform for Next N EVs as It Expands Immersive Driving Features

3 articles · Updated · Electrek · Jun 23

Summary

  • Hyundai said its next-generation N electric vehicles will move to a new IMA architecture in the next few years, replacing the E-GMP platform introduced in 2021.
  • 800V charging will remain, while the new platform is being developed for better thermal management, efficiency, cost and integration rather than a full technical reset.
  • Manfred Harrer, Hyundai Motor's R&D chief, also said the company is working on more immersive N features, with idling effects, exhaust backfire simulation and cabin vibration under consideration.
  • Those additions would build on the IONIQ 5 N's virtual 8-speed e-Shift and active sound system, features Hyundai says helped make its 641-hp EV more engaging to drive.
  • Hyundai framed the push as a bid to stay ahead as rivals including Porsche and BMW prepare similar simulated shifting and sound features for future EVs.

Insights

How will Hyundai's new IMA platform tangibly improve range and performance to compete with rivals like Porsche?
As Hyundai adds simulated backfires, will drivers choose its digital fun or Ferrari's more authentic EV experience?
Is Hyundai's quest for simulated vibration and sound turning its performance cars into elaborate video games on wheels?