Updated
Updated · Rolling Stone · Jun 24
Pharrell Williams Debuts 4 New Tracks at Louis Vuitton SS27 Show
Updated
Updated · Rolling Stone · Jun 24

Pharrell Williams Debuts 4 New Tracks at Louis Vuitton SS27 Show

3 articles · Updated · Rolling Stone · Jun 24

Summary

  • Tuesday’s Paris show doubled as a music premiere, with Pharrell Williams unveiling new songs featuring Quavo, Lil Baby, YoungBoy Never Broke Again and Angelique Kidjo.
  • The Louis Vuitton Menswear Spring-Summer 2027 soundtrack opened with Quavo’s “Haavin,” moved through Lil Baby’s “Dead Fresh” and YoungBoy’s “Simulation,” and closed with Kidjo’s “Bando” featuring Williams and Quavo.
  • Thomas Roussel conducted L’Orchestre du Pont Neuf live during the show, while Voices of Fire added vocals to music recorded at the Louis Vuitton Studio.
  • Since taking over Louis Vuitton menswear in 2023, Williams has repeatedly used runway shows to preview music, including January’s Fall-Winter 2026 presentation with A$AP Rocky, Pusha T, John Legend, Quavo and Jackson Wang.

Insights

Can Louis Vuitton’s extravagant water show and its new sustainability promises truly coexist?
Is Pharrell’s refined luxury a smart pivot or a departure from Virgil Abloh’s disruptive legacy?
Will elite consumers embrace functional wetsuits as the next frontier of high fashion?