Red Horse Market Raises Lobster Salad to $129.99 a Pound, Up Nearly 8%

2 articles · Updated · Fox News · Jun 24

$129.99 per pound is Red Horse Market’s new price for lobster salad in East Hampton, lifting the item from the $120 level that drew national attention in 2024.
Nearly 8% higher pricing reflects what store management has described as a quality-driven strategy, saying customers in the affluent market prioritize local seafood over lower cost.
At that rate, 4 to 6 ounces of lobster salad for a generously filled roll would cost roughly $32 to $49 before bread or other fixings.
Reddit users previously mocked the deli-case price as excessive, though some locals said the market remains relatively reasonable for the area and others said they would still try it.