Updated
Updated · The New York Times · Jun 24
AI Apps Scout 100,000s of Brazilian Soccer Prospects for Clubs
Updated
Updated · The New York Times · Jun 24

AI Apps Scout 100,000s of Brazilian Soccer Prospects for Clubs

3 articles · Updated · The New York Times · Jun 24

Summary

  • Brazilian youth players are being evaluated by AI-powered mobile apps and drones that measure speed, control and footwork, shifting scouting beyond traditional human talent spotters.
  • Cuju, a scouting app created by German agent Roger Wittmann, says the goal is to surface talent among the millions of boys and girls who are rarely seen by professional recruiters.
  • Hundreds of thousands of users have already joined such platforms in Brazil, where the tools are gaining traction in a country with a vast pool of aspiring players.
  • Major clubs including Santos F.C. are now using AI analysis in training and recruitment, pointing to a broader overhaul of how Brazil identifies future soccer stars.

Insights

When AI scouts for soccer's next star, what unquantifiable human qualities are being permanently overlooked?
With millions of young athletes' futures decided by AI, who ensures the algorithms are unbiased and their data safe?