Updated

Updated · 9to5Toys · Jun 22

Woot Launches Apple Accessory Sale With $10 USB-C Cables as Prime Day Spurs Discounts

Updated

Updated · 9to5Toys · Jun 22

Woot Launches Apple Accessory Sale With $10 USB-C Cables as Prime Day Spurs Discounts

Q: Is Woot's minimalist packaging for Apple gear a new sustainable model or just inventory clearance?

It is mainly inventory clearance, with a sustainability side effect rather than a new retail model. The clearest evidence is Woot’s own explanation for the black Apple USB-C cables: they are “brand new,” sourced directly from Apple, and shipped in a polybag and plain brown box because they are “excess units” Apple chose to liquidate to wholesale instead of packaging for retail sale. That points to surplus stock being moved cheaply, not a newly launched packaging strategy by Woot. The pricing supports that reading. Official Apple accessories are being sold at unusually steep discounts, and the hard-to-find black cables are offered in bulk-style packs at prices well below normal Apple retail positioning. That is typical of liquidation and flash-sale inventory, which fits Woot’s business model. There is still a sustainability angle. Apple has been reducing packaging materials and has shifted its broader packaging strategy toward fiber-based, lower-plastic formats as part of its 2030 carbon-neutral goal. Minimal packaging also cuts material use, shipping volume and waste. But in this case, those environmental benefits appear incidental to the commercial goal of clearing excess inventory efficiently. So the fairest reading is that Woot’s plain packaging is not a new standalone sustainable model for Apple gear. It is a practical wholesale-clearance format for surplus official accessories, one that happens to align with wider industry and Apple trends toward leaner packaging.

3 articles · Updated · 9to5Toys · Jun 22

$9.99 black Apple USB-C cables headline Woot’s new Apple accessory sale, with 1-meter 60W woven versions dropping to $17 for two and $22 for three.
Woot tied the event to Amazon Prime Day, adding official iPhone 15 and 16 cases from $15, Apple 20W USB-C power adapters from $11 and MagSafe chargers from $15.
The steepest cable deal cuts the per-cable price to about $7.30, versus regular pricing of $19 for one, $38 for two and $57 for three.
Woot said the cables are brand new and sourced directly from Apple, though they will ship in polybags and plain brown boxes rather than standard retail packaging.
The promotion runs alongside Amazon’s own Apple discounts, including a new low on AirTag 2 and rare price cuts on the Magic Mouse.