OpenAI Pitches ChatGPT Ads to 60 Cannes Lions Marketers at First Briefing
Updated
Updated · sources.news · Jun 23
OpenAI Pitches ChatGPT Ads to 60 Cannes Lions Marketers at First Briefing
3 articles · Updated · sources.news · Jun 23
Summary
OpenAI used its first-ever Cannes Lions briefing to present ChatGPT as an advertising platform, gathering press and analysts at a villa off the Croisette on Monday.
Roughly 60 OpenAI staff attended the festival this year, underscoring a broader push to court marketers rather than just showcase AI tools.
The pitch marks a sharp shift from 4 years ago, when OpenAI's Cannes presence centered on Mira Murati discussing AI creativity and DALL·E rather than ad sales.
Cannes Lions has become a key venue where AI, creator and advertising companies compete for brand budgets, putting OpenAI directly into the ad industry's platform race.