104,542 new handsets were activated in South Korea from June 8 to 11, up 31.2% from 79,682 in the prior four days after Samsung launched its Thank You Festival.
The promotion runs through July 5 at more than 1,000 retailers and gives buyers digital gift certificates worth about 20% of the purchase price, stackable with carrier subsidies and contract discounts.
Galaxy S26 buyers can get fixed rebates of 235,000 won for the 256GB model and 337,000 won for the 256GB S26 Ultra, making the current flagship more attractive as next year’s prices are expected to rise.
Some consumers are still waiting for the Galaxy S27 lineup expected early next year, betting a next-generation processor and other hardware upgrades will justify higher prices over a longer ownership cycle.
Attention is centering on a rumored Galaxy S27 Pro, which industry observers say could pair Ultra-level cameras with a smaller, lighter form factor.