A24 Sparks Backlash Over $75 Million Google AI Deal as Fans Cancel AAA24 Memberships
Updated
Updated · Kotaku · Jun 23
A24 Sparks Backlash Over $75 Million Google AI Deal as Fans Cancel AAA24 Memberships
3 articles · Updated · Kotaku · Jun 23
Summary
$75 million from Alphabet will fund an AI research partnership giving A24 access to Google DeepMind, according to a Wall Street Journal report.
A24 said the tools would support movie production and distribution, with production chief Scott Belsky pointing specifically to storyboarding rather than prompt-generated imagery.
AAA24 subscribers and A24 fans on X, Reddit and the r/A24 forum responded with sharp criticism, with multiple users posting that they were canceling memberships.
The backlash hits a studio whose audience is closely tied to auteur-driven filmmaking and follows earlier criticism of AI-generated promotional material tied to 2024 film Civil War.