Updated
Updated · HOLA! USA · Jun 23
Benny Blanco Debuts Half-Shaved Head to Promote 'Fck Failure' Book
Updated
Updated · HOLA! USA · Jun 23

Benny Blanco Debuts Half-Shaved Head to Promote 'Fck Failure' Book

3 articles · Updated · HOLA! USA · Jun 23

Summary

  • June 21 brought Benny Blanco’s starkest promo yet: a TikTok reveal of a half-shaved head tied to his upcoming self-help book “Fck Failure.”
  • The Grammy-nominated producer leaned into the stunt’s absurdity, joking in the clip and captioning it, “Pov: u just shaved half ur head so people buy ur book.”
  • The video ended with Blanco holding up the book, which centers on lessons from setbacks and career challenges and follows his 2024 cookbook “Open Wide.”
  • The makeover extends a busy year of playful cross-promotion for Blanco, who recently appeared with Jennifer Aniston in a haircare video and has stayed visible alongside wife Selena Gomez on social media.

Insights

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Are celebrity collaborations genuine fun or just calculated marketing for their growing business empires?