Updated
Updated · ZDNet · Jun 25
Amazon Cuts Kindle Prices by Up to $120 Through June 26 as Prime Day Expands Accessory Deals
Updated
Updated · ZDNet · Jun 25

Amazon Cuts Kindle Prices by Up to $120 Through June 26 as Prime Day Expands Accessory Deals

3 articles · Updated · ZDNet · Jun 25

Summary

  • $380 Kindle Scribe, down $120, leads Amazon's latest Prime Day Kindle discounts, with the Colorsoft at $160, the Paperwhite at $125 and the base Kindle at $85.
  • Those markdowns run through June 26 and extend beyond devices to accessories such as a $30 Anker charging dock, a $10 MoKo case and a $15 page turner.
  • Amazon is also using the sale to push digital reading perks, including e-books from $1, three free months of Kindle Unlimited, three free months of Audible plus a $20 credit, and triple Kindle book points.
  • The offers build on broader Prime Day e-reader promotions already spanning Kindle rivals Kobo and Xteink, but Amazon's own lineup remains the centerpiece of this round.

Insights

As Kindle prices hit record lows, what is the hidden cost to authors and the broader book industry?
With color Kindles now on sale, is the era of black-and-white e-readers finally coming to an end?
How does Prime Day strategically lock consumers into Amazon's massive digital content empire beyond just a device sale?