Updated
Updated · 9to5Mac · Jun 23
Apple Watch Delivers Real-Time Surf Data to World Surf League Athletes as Series 11 Starts at $279
Updated
Updated · 9to5Mac · Jun 23

Apple Watch Delivers Real-Time Surf Data to World Surf League Athletes as Series 11 Starts at $279

2 articles · Updated · 9to5Mac · Jun 23

Summary

  • Apple released a new video showing World Surf League athletes using Apple Watch during Championship Tour events to receive live scores, heat timers and priority status.
  • Real-time wrist alerts replace hard-to-hear beach announcements, helping surfers stay informed and make decisions despite wind and crashing waves.
  • World Surf League competitors in the video describe the watch as a crucial piece of equipment rather than a convenience during competition.
  • Apple tied the showcase to current retail pricing, with Apple Watch Series 11 listed from $279 and Apple Watch Ultra 3 at $649 versus a regular $799.

Insights

Is the Apple Watch Ultra just a luxury gadget, or does it truly outperform dedicated sports watches from rivals like Garmin?
As data floods the lineup, is the intuitive 'soul' of surfing being lost to the cold analytics of smartwatch technology?
As smartwatches track every move, who owns an athlete's biometric data, and could it be used against them in contract talks?