Updated
Updated · The Indian Express · Jun 22
Google’s 12g Fitbit Air Nears India Launch After BIS Listing
Updated
Updated · The Indian Express · Jun 22

Google’s 12g Fitbit Air Nears India Launch After BIS Listing

2 articles · Updated · The Indian Express · Jun 22

Summary

  • A Bureau of Indian Standards listing has surfaced for Google’s Fitbit Air, the clearest sign yet that the screenless wearable is nearing an India launch.
  • Fitbit Air is built around always-on health tracking rather than a display, with sleep, recovery, heart-rate, HRV, blood-oxygen and AFib alerts backed by Google’s Gemini-based Health Coach subscription.
  • Google says the device weighs 12g with its strap, lasts up to 7 days per charge and supports a 5-minute top-up for a full day, positioning it against bulkier smartwatches.
  • India pricing and timing remain unconfirmed, though reports peg the wearable at Rs 12,000-14,000 versus a current global price of $99.99.
  • The launch would extend Google’s Pixel Watch-linked health ecosystem into India’s fast-growing wearables market, where Fitbit Air targets users seeking lighter, screen-free fitness tracking.

Insights

Is Google's screenless Fitbit a health revolution or just a gateway to another mandatory monthly subscription?
How will Google use your health data now that its initial privacy promises for Fitbit have expired?
As wearables track our every move, are our health privacy laws becoming dangerously obsolete?