Updated

Updated · Variety · Jun 23

Apple's Eddy Cue Signals $634 Million F1 Sequel as Cannes Honors Content Strategy

Updated

Updated · Variety · Jun 23

Apple's Eddy Cue Signals $634 Million F1 Sequel as Cannes Honors Content Strategy

Q: What government secrets will Apple's new 'All the President's Men' UFO thriller expose?

It has not been specified. Based on Jerry Bruckheimer’s comments, Apple’s new UFO thriller is expected to center on what the U.S. government has allegedly concealed about unidentified anomalous phenomena, or UAPs, but no concrete secrets have been publicly detailed. What is known is the film’s framing. Bruckheimer described it as “kind of *All the President’s Men* about what the government has been hiding” on UAPs, and separate reporting says the story follows two government employees who witnessed anomalies, began asking questions, and repeatedly ran into closed doors. That suggests an investigative thriller focused on secrecy, obstruction and possible undisclosed information surrounding unexplained aerial incidents. There is no public evidence yet that the project will reveal any verified real-world classified program, specific incident or official cover-up. At this stage, the film appears to be inspired by the broader public debate over UAP transparency rather than tied to a confirmed disclosure. So the short answer is that the movie is expected to explore alleged hidden government knowledge about UAPs, but Apple and the filmmakers have not said exactly what secrets the story will expose.

3 articles · Updated · Variety · Jun 23

$634 million in global box office for “F1: The Movie” has Apple and Jerry Bruckheimer aiming to “hopefully” make a sequel, Eddy Cue said onstage at Cannes Lions.
Cue used the appearance—where Cannes named him Entertainment Person of the Year—to argue Apple’s film and TV push is built on quality over volume and on original programming rather than licensed libraries.
Five or six shows launched Apple TV+ in 2019 after Apple spent two years recruiting Jamie Erlicht and Zack Van Amburg, with “The Morning Show” becoming an early proof point after Reese Witherspoon and Jennifer Aniston backed the service.
Apple’s broader entertainment case now includes an Oscar for “CODA,” a Tony for “Schmigadoon!,” a Grammy tied to “F1,” and 13 Emmys for “The Studio,” which Cue cited as evidence that Apple’s story-first approach is working.