Streaming Rivals Cut Prices to $0.99 for Prime Day as HBO Max Drops 40%
Updated
Updated · The Guardian · Jun 23
Streaming Rivals Cut Prices to $0.99 for Prime Day as HBO Max Drops 40%
3 articles · Updated · The Guardian · Jun 23
Summary
$0.99 monthly offers from AMC+, Paramount+ Premium and Starz lead the latest Prime Day streaming push, with most promotions lasting two months and aimed at new or returning viewers.
HBO Max is offering its ad tier at $6.58 a month for 12 months via a $78.99 prepayment, a 40% cut from $109.99, while Apple TV is available for $5.99 a month for two months through Prime Video channels.
Disney+ and Hulu stand out for a smaller discount—$11.99 a month for six months versus $12.99 normally—while Paramount+ says its $0.99 deal runs through June 25.
The discounts are timed to summer releases including House of the Dragon, Ted Lasso, The Bear and Yellowstone spinoff Dutton Ranch, as streamers try to use Prime Day traffic to win subscribers.