Matt Brown Dismisses MVP MMA’s 9.3 Million Ratings Win Over UFC’s 7 Million
Updated
Updated · MMA Fighting · Jun 23
Matt Brown Dismisses MVP MMA’s 9.3 Million Ratings Win Over UFC’s 7 Million
2 articles · Updated · MMA Fighting · Jun 23
Summary
9.3 million average U.S. viewers for MVP MMA beat the UFC White House card’s 7 million, prompting Ronda Rousey and Jake Paul to tout the Netflix event as a ratings victory.
Matt Brown said the celebration is overblown because the MVP card was quickly forgotten, while the UFC White House event is still driving discussion more than a week later.
17 million peak viewers were reported for both cards, but Brown argued platform scale matters—Netflix’s far larger subscriber base makes MVP’s edge less threatening than the raw averages suggest.
Brown said UFC executives are unlikely to care unless MVP MMA proves it can stage a second card and build a sustainable business, with UFC still awaiting fuller global numbers and Conor McGregor’s July return ahead.