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Updated · DIGITIMES · Jun 23Global Smartphone Sales Fall for Consecutive Weeks in Q2 2026 as Apple, Huawei Hold Up
2 articles · Updated · DIGITIMES · Jun 23Summary
- Global smartphone sales have declined for several straight weeks in the second quarter of 2026, extending weak momentum across the industry.
- Subdued demand is driving the slide, with market sentiment toward smartphone makers remaining soft through the quarter.
- Apple and Huawei have been the main exceptions, showing relative resilience while broader handset demand weakens.
- The divergence suggests brand strength and product positioning are helping a few vendors withstand an otherwise sluggish global market.
Insights
As budget smartphones disappear, are premium devices from Apple and Huawei the only path forward? In a fracturing tech world, how did Apple and Huawei turn a global crisis into their advantage?